Hotel du Vin asked us to create an iPhone app
As the name might suggest, Hotel du Vin is pretty big on wine. Each hotel in the luxury boutique chain comes complete with a tasting room and an impressive cellar full of the finest wines from around the globe. Now all of this is fine if you’re a beverage buff who knows their Chardonnay from Chianti, but what about those without a nose for a good vintage?
In a bid to make wine accessible for everyone, Hotel du Vin asked us to create an iPhone app that acts as a virtual sommelier. They want the brand to gain a reputation for being synonymous with wine, and hope that the app will help them to build a community of wine lovers.
Our solution was to create iduVin – an app that uniquely combines social media with information on wine, live updates from a sommelier and opportunities to make your own notes on them. You can instantly save details of your favourites and build your own wish list of wine you would like to try. Through frequent use, the iduVin app personalises itself to each user and it also uses geo-tagging technology to provide relevant local information.