A launch campaign with super-tight turnaround times was an exciting challenge for the whole Summersault team
We knew Thomson Airways from working on their internal magazine, so we had a fair degree of knowledge when asked to come up with ideas for launching their new in-flight meal service. The Thomson team wanted some inspiring ways to really engage and motivate their cabin crew.
We came up with a set of ‘tools’ using all communication channels available – a box of goodies, including an essential guide to the new service, branded freebies and a microsite complete with video explaining everything they needed to know. This was then followed up with a series of interactive roadshows throughout the UK to provide face to face opportunities to get the vital messages across and to hear and act on feedback.
This campaign has been one of the most well designed, planned and executed that I have seen for many years. Given the short timescales, the mammoth task and the inherent challenges of communicating to such a large and geographically dispersed group, it has exceeded my expectations.
Carl Gissing, director airline customer service